A case study on Concrete Canvas
The Sollomon valuation system helps proprietors and licensees to understand and agree the value of intellectual property and intangibles for licensing purposes and equity distribution.
Concrete Canvas Ltd manufactures a ground-breaking material which allows concrete to be used in a completely new and far more efficient way. The patented technology was originally developed for the company’s award-winning Concrete Canvas Shelters, a “building in a bag” that requires only water and air for construction.
Concrete Canvas products are sold to large construction firms, utility and infrastructure providers such as Network Rail, the Highways Agency and the National Grid, local authorities and military organisations all over the world, with exports accounting for 80% of sales. Orders are, as CEO Peter Brewin is happy to report, “off the scale!” and the company’s current focus is on expanding its production capacity.
Concrete Canvas first used the Sollomon valuation tool following an introduction by the Welsh Government in 2010. It conducted a new valuation in 2011, as supporting evidence for an updated company valuation when the company was putting a new share incentive scheme in place.
Peter Brewin sees the valuation as being useful in many different scenarios. He has used it when agreeing a licensing deal with the company’s US partners, and adds, “I also found it helpful to be able to send a report round to investors in Concrete Canvas, so that they can see the value of the product they have helped us to create.”
Peter concludes, “Inngot are a friendly company who offer excellent customer service and provide an efficient yet robust way of valuing intangible assets.”
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