A new report, authored by Inngot for the ‘EcoMind’ cross-border initiative co-funded by the EU, has just been published. It investigates the IP challenges and solutions of most relevance to sustainable innovation.
EcoMind is a programme to support sustainable business growth and the development and market introduction of new, environmentally friendly products and services. One of the issues identified during the programme’s activities was the importance of obtaining sound commercial advice on intellectual property matters, particularly when bringing new products to market.
In order to produce actionable, evidence-based conclusions and guidance, Inngot conducted an intensive research exercise aimed at establishing the IP strategies being adopted by eco-innovators and the challenges and opportunities these present. This involved a combination of one-to-one interviews, secondary research and primary survey data (conducted online amongst the EcoMind membership, with support from the Environmental Sustainability Knowledge Transfer Network).
The report, Intellectual Property and Eco-innovation for Small and Medium Businesses, identifies key challenges faced by the sector, addressing in particular patenting, copyright and the alternative approaches often used to protect IP by preserving secrecy. It also highlights five aspects for eco-innovators to consider when formulating their IP strategy.
EcoMind has a strong focus on practical support. Accordingly, the final two pages of the report provide a list of 10 key questions, derived from the topics highlighted by Inngot’s research, and a “flowchart” to assist entrepreneurs in deciding which IP protection strategy is likely to be most appropriate for them.
EcoMind is led by BSK CIC and co-funded by the European Union under the Interreg IVA 2 Seas Cross-Border Programme 2008-2011.
Visit www.inngot.com today to find out more..